Peela personality branding Fun Bottle Shrink Wrap Packaging Design

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Peela Juice
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The Brief
Peela wanted a new brand identity, packaging range, website and point of sale as fresh and hearty as the 100% pure fruit juice it sells.

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Our Approach
We broke the rules and made the flavour descriptor as prominent as the Peela logo. That way we create a strong visual link between the brand and its 100% pure credentials. Couple this with the bright, lush photography and vivid colourways – Peela had become a brand that radiated health, taste and refreshment.

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The Results
The re-designs have been a great success. Peela is selling well on major airlines, so much so that they plan to move into retail spaces soon.
Range of Peela fruit juice packaging design Feedback from client Peela website design Peela stand and exhibition design Previous design and new design bottle wrap
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