Confectionary packaging design and branding for chewing gum brand Raw by Design Happy London - Logo and branding design

RAW GUM

Brand Creation / Packaging Design


The Brief

Raw is a new sugar-free, vitamin-b-rich energy gum. It demanded a booming and boisterous identity that would blow holes in the competition and pull in urban sportsters, skateboarders and gamers by the droves.

Our Approach

The name ‘Raw’ was crying out for a fierce and uncompromising typographic design. The white spikey letters have terrific standout against the blacks and greys of the packaging, which also sports a graphic pattern reminiscent of tribal markings. Each design element exudes strength and audacity.

Confectionary packaging design and branding for chewing gum brand Raw by Design Happy London - Youth market chewing gum box packaging
Confectionary packaging design and branding for chewing gum brand Raw by Design Happy London - Shelf ready packaging
Confectionary packaging design and branding for chewing gum brand Raw by Design Happy London - Outdoor poster design

"THE GUYS AT DESIGN HAPPY ARE A PLEASURE TO WORK WITH, GOING THE EXTRA MILE TO FULFIL THE BRIEF"

Andrew Roser (Brand Manager, Navson)

Confectionary packaging design and branding for chewing gum brand Raw by Design Happy London - Bespoke Website and digital design