How can brands honour their rich legacy without feeling stuck in the past? Heritage labels hold a unique power—steeped in craftsmanship, tradition and authenticity—but the trick is weaving those qualities into fresh extensions and launches. By selectively drawing on heritage cues—think signature emblems, original colour swatches or archival patterns—brands can turn every new product into a genuine chapter in their story, blending the soul of history with the spark of modern relevance

How can brands honour their rich legacy without feeling stuck in the past? Heritage labels hold a unique power—steeped in craftsmanship, tradition and authenticity—but the trick is weaving those qualities into fresh extensions and launches. By selectively drawing on heritage cues—think signature emblems, original colour swatches or archival patterns—brands can turn every new product into a genuine chapter in their story, blending the soul of history with the spark of modern relevance

How can brands honour their rich legacy without feeling stuck in the past? Heritage labels hold a unique power—steeped in craftsmanship, tradition and authenticity—but the trick is weaving those qualities into fresh extensions and launches. By selectively drawing on heritage cues—think signature emblems, original colour swatches or archival patterns—brands can turn every new product into a genuine chapter in their story, blending the soul of history with the spark of modern relevance