Bold branding on Freshly Baked's self-tanning mousse packaging with a crisp white bottle, aqua label accents, and playful banana motifs set against a sunny yellow background
Freshly Baked's newly rebranded self-tanning mousse collection staged on a pastel backdrop with vibrant accents, displaying the diversity and energized branding suited for a trendsetting audience

freshly baked / limited edition

how can we bake more fun into the brand for the tik tok generation?

  • The Brief

    Our challenge was, through a limited edition, to breathe new life into an existing range of their self-tanning mousse, that wasn’t reflecting the fun of the brand (name), nor the premium cues for the price point. 

    Our Approach

    The existing packaging lacked the playful sophistication needed to capture the high-end retail market, but the balance between playfulness and premium appeal is a delicate one.

    The limited edition products were flavoured/scented so we drew inspiration from that with an idea around boutique patisseries. The resulting design language is full of whimsy and delight, marrying the indulgence of confectionery with the sophistication of high-end cosmetics. 

    The Freshly Baked brand is unashamedly trend led - it’s a fun brand for the social media generation. We were happy to bring a smile to these limited editions, they’re are eye-catching and fun. They make you want to pick them up and understand more. Does this smell like cake? You’ll find out with these limited editions!

Brand Creation, Illustration, Packaging Design, Print Artwork

Freshly Baked Cake Self Tan Range Designed By Design Happy
Cherry Self Tanning Range Lifestyle Shot
Striking Freshly Baked self-tan mousse packaging features a clean white bottle, aqua labelling and playful banana imagery against a vivid yellow backdrop, exemplifying standout shelf presence
A social-media optimised visual from Freshly Baked, showcasing their self-tanning mousse in a festive ambiance, perfect for a brand synonymous with fun and vitality
Freshly Baked presents their luxury self-tanning mousse under a clear dome, emphasising the brand's upscale appeal and commitment to elegant packaging design
Freshly Baked Self Tanning Mitt Design
Outdoor advertising for Freshly Baked features the refreshed packaging of their self-tanning mousse, employing a creative baking-inspired theme against a bold red background
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