How do we enhance natural protection credentials?

The Brief

Sanex Natur Protect is a naturally inspired deodorant range that offers effective 48-hour protection while respecting the skin’s natural balance. As consumer expectations around natural care continue to evolve, there’s an opportunity for Natur Protect to reassert its relevance — particularly with a new generation of wellness-minded shoppers.

The task: refresh the range to clearly communicate the benefits of its natural ingredients, while reinforcing trust in its efficacy. With new variants joining the line-up, the goal is to evolve the brand’s visual identity and storytelling to feel more functional, intuitive and aligned with the needs of modern consumers.

Our Approach

We positioned Natur Protect as the smart choice for those who want nature and science to work in harmony. The refreshed identity places natural efficacy at the forefront — making ingredient benefits easier to understand and quicker to trust.

By evolving key visual assets and simplifying the design hierarchy, the range now speaks with more clarity and confidence on shelf. Each variant is supported by a clear product promise, helping consumers shop on autopilot while feeling reassured they’re making a skin-conscious, effective choice.